Homes for Sale in Reynolda, Winston-Salem NC
The 1917 R.J. Reynolds 170-acre estate turned Winston-Salems most iconic residential district, gateway to Wake Forest University and Wake Forest Baptist Medical
About Reynolda
Reynolda is Winston-Salems most storied residential district. The 170-acre former R.J. Reynolds Sr. estate went to Wake Forest University in the 1960s and became a museum, botanical garden, and shopping village that anchors the surrounding neighborhood. The residential district that grew up around Reynolda House between the 1930s and the 1970s is now the citys most walkable high-end neighborhood, with brick Georgians, stone Tudors, and English cottage homes lining Reynolda Road, Buena Vista Road, and the tree-lined side streets that feed into them. Median sale price in the Reynolda district hit $528,000 in June 2025 per Redfin, up 19.9 percent year over year and pricing at $211 per square foot. Trulia tracked median home value climbing steadily from $443K in January 2025 to $454K by August 2025. In 2026 the broader Reynolda corridor now runs $350K on the entry end (2-bedroom cottages and smaller ranches on the outer streets) to $1.9M and up (fully renovated Georgians on multi-acre lots along Reynolda Road proper). Buyers land here for four reasons. First, walking distance to Wake Forest University campus, the Reynolda Village shops and restaurants, and Reynolda Gardens for weekend rhythm. Second, walking or 5-minute-drive proximity to Wake Forest Baptist Medical Center, which pulls in a steady stream of physician and researcher relocations. Third, Old Town Elementary at 3930 Reynolda Road is the most-requested Winston-Salem public elementary school and sits inside the district. Fourth, the historic character of the housing stock is preserved by informal neighborhood consensus rather than a strict historic overlay, which gives owners more renovation flexibility than Old Salem or West End. Wake Forest University faculty and Wake Forest Baptist medical professionals dominate the buyer profile at the $350K-$650K tier. Move-up Triad families and out-of-state relocators anchor the $600K-$1.2M mid-tier. Retirees relocating from higher-cost metros (DC, Northern Virginia, Charlotte) increasingly land here for the $600K-$900K walkable-luxury slot. Inventory in 2026 typically runs 8 to 14 active listings across the broader Reynolda corridor at any given time. The good ones move in under 30 days.
Reynolda by the Numbers
Source: US Census ACS 5-Year estimates for ZIP 27106. Neighborhood-specific data may vary within the ZIP footprint.
Market Compass Reading
Current Signal: Balanced Leaning Seller
The Market Compass tracks every one of the 819 NC ZIPs on a 12-point market cycle. Reynolda sits in the 27106 ZIP with a current score of 8 of 12, which reads as seller-favored balanced market. In practical terms for you: Reynolda is running hot right now. Median sale prices are up 19.9 percent year over year per Redfin June 2025 data, and homes in the core district trade at 99 percent of list price with median 32 days on market. Well-priced, well-photographed listings still see multiple offers. Buyers need to arrive with a strong pre-approval, tight due diligence, and a willingness to move inside 7 days when the right home lists. See the full NC Market Compass.
Schools Serving Reynolda
Reynolda is served by Winston-Salem/Forsyth County Schools. Elementary students attend Old Town Elementary at 3930 Reynolda Road (inside the district and consistently one of the most-requested elementary schools in the county). Middle grades feed into Wiley Middle School, and high schoolers attend Reagan High School or West Forsyth High School depending on precise address. Wake Forest University sits directly adjacent to the district, and Wake Forest Baptist Medical Center is within a 5-minute drive. Salem Academy, Summit School, Forsyth Country Day, and Salem Baptist Academy are the primary private-school alternatives within a 15-minute drive.
Amenities Near Reynolda
The district anchors around Reynolda House Museum of American Art (2250 Reynolda Road, formerly R.J. Reynolds Sr.s 1917 home, now one of the countrys leading collections of American art). Reynolda Gardens (100 Reynolda Village, dawn-to-dusk daily, free) covers formal Italianate gardens and 130 acres of walking trails. Reynolda Village Shops and Restaurants (2201 Reynolda Road) holds a curated mix of independent boutiques, restaurants, a coffee shop, and services in the former estate outbuildings. Wake Forest University campus and Wait Chapel sit at the districts north edge. Wake Forest Baptist Medical Center is 5 minutes east. Silas Creek Parkway gives quick access to downtown Winston-Salem and the Innovation Quarter (10 minutes south). The Old Town Elementary walking zone runs through the neighborhoods western streets.
Who Buys in Reynolda
Typical Buyer Profile
Wake Forest University faculty and Wake Forest Baptist Medical Center physicians ($350K-$650K), move-up Triad families ($550K-$1.2M), retirees relocating from higher-cost metros like DC and Charlotte ($600K-$900K walkable-luxury tier), and select luxury out-of-state relocators buying newer construction at $1M-$2M on Reynolda Road proper. Median household income $92,340 supports the entry tier comfortably; the mid-tier and up rely on dual-professional households.
Teresa Overcash and Realty ONE Group Results represent buyers and sellers across Winston-Salem and the broader Triad. Teresa has 30 years of NC real estate experience personally, and her brokerage has led more than 10,000 NC closings across her career. With CRS, ABR, ALHS, and CLHMS certifications, and NCREC Instructor status, Teresa pairs her proprietary toolkit — including the Market Compass, Interactive Buyer Net Sheet, and Strategic Negotiation Framework — with 4-MLS access reaching 22,000+ NC agents. Read about her full system here.
Properties In and Near Reynolda
Want a private tour? Call 336-262-3111 →These are properties in and near Reynolda. The MLS filters by ZIP code, so some listings may sit just outside the neighborhood lines. For more information, text 336-262-3111.
Frequently Asked Questions
What is the median home price in Reynolda Winston-Salem?
The Reynolda district median sale price hit $528,000 in June 2025 per Redfin, up 19.9 percent year over year and pricing at $211 per square foot. Trulia tracks median home value at $454,404. The broader Reynolda corridor in 2026 runs $350,000 on the entry end to $1.9 million-plus for fully renovated Georgians on multi-acre lots along Reynolda Road proper. The Winston-Salem ZIP 27106 (West Winston/Reynolda/Sherwood) posted a $498,000 median sold price with 32 days on market and a 99 percent sold-to-list ratio in July 2026.
Is Reynolda a good place to buy in 2026?
For Wake Forest University faculty, Wake Forest Baptist Medical Center professionals, move-up families, and retirees wanting walkable-luxury under $1 million, yes. Reynolda is running seller-favored right now (Market Compass score 8 of 12), with prices up 19.9 percent year over year and homes moving in under 32 days at 99 percent of list. Buyers need to bring a strong pre-approval and be ready to move inside 7 days when the right home lists. This is not a market for tire-kickers, but the neighborhoods appreciation, school assignment, and lifestyle fundamentals make it one of the strongest holds in Winston-Salem.
What schools serve Reynolda?
Homes in Reynolda feed Old Town Elementary at 3930 Reynolda Road (one of the most-requested elementary schools in Winston-Salem/Forsyth County Schools), Wiley Middle School, and either Reagan High School or West Forsyth High School depending on precise address. Private-school alternatives within 15 minutes include Salem Academy, Summit School, Forsyth Country Day, and Salem Baptist Academy. Wake Forest University sits directly adjacent to the district.
What is Reynolda Village and Reynolda Gardens?
Reynolda Village at 2201 Reynolda Road holds curated shops, restaurants, and services in the former estate outbuildings of the 1917 R.J. Reynolds Sr. estate. Reynolda Gardens at 100 Reynolda Village covers formal Italianate gardens and 130 acres of walking trails, open dawn to dusk daily and free of charge. Reynolda House Museum of American Art at 2250 Reynolda Road holds one of the countrys leading collections of American art, open Tuesday through Sunday with paid admission. All three sit within the residential district and are walkable from most Reynolda homes.
How far is Reynolda from Wake Forest University and Wake Forest Baptist Medical Center?
Wake Forest University sits directly adjacent to the north edge of the Reynolda district. Most Reynolda homes are within a 5 to 15 minute walk of the Wake Forest campus edge. Wake Forest Baptist Medical Center is 5 minutes east by car via Reynolda Road. Downtown Winston-Salem and the Innovation Quarter are 10 minutes south via Silas Creek Parkway.
Is Reynolda in a historic district with renovation restrictions?
Reynolda is not under a strict local historic overlay the way Old Salem and West End are. That gives owners meaningful renovation flexibility on kitchens, baths, and interior updates without design-review board approval. Exterior changes on the older estate-era homes still tend to follow neighborhood consensus around brick and stone facades, but the process is informal rather than regulated. Buyers who want historic character with more renovation latitude often pick Reynolda over Old Salem or West End for this reason.
What is the walkability of Reynolda?
Reynolda is one of Winston-Salems most genuinely walkable high-end neighborhoods. From most residential streets you can walk in 15 to 20 minutes to Reynolda Village shops and restaurants, Reynolda Gardens, Reynolda House Museum, Wake Forest University campus edge, and Old Town Elementary. The neighborhood has tree-lined sidewalks and gentle terrain. Beyond the district you still need a car, but inside the district daily errands and family walks work on foot.
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